art-directing,
music-listening,
photo-taking,
drink-mixing,
problem-solving,
guitar-playing,
art-directing, music-listening, photo-taking, drink-mixing, problem-solving, guitar-playing,
Howdy! You can call me Dave.
I’m a Senior Art Director with 10+ years of agency experience providing elegant and strategic visual solutions for a variety of brands, both big and small.
With a background in photography and design, I’m equally as passionate about the technical details as I am the
overall creative vision.
Past & Present Clients
Work
Experience
GALE Partners
Los Angeles, CA • January 2022 – Present
Senior Art Director
Concepted and executed campaigns, brand transformations, digital design systems, AI image libraries, CRM materials, and photo/video productions for clients including Uber, Diageo (Buchanan’s, Don Julio), IHG Hotels & Resorts, MilkPEP, and Starbucks.
Created cohesive branded image libraries using AI tools such as Gemini (Nanobanana, Vertex), Adobe Firefly and ChatGPT from start to finish (concepting, prompt writing, post-production, QA and final delivery).
Led post-production of Buchanan’s Global brand transformation campaign. Led subsequent Global and US productions.
Collaborated with strategy and account teams to craft cohesive creative briefs and ensure alignment across markets.
Rauxa (acquired by Publicis Groupe, now Razorfish)
New York, NY • July 2016 – December 2021
Associate Creative Director July 2020 – December 2021
Oversaw creative teams on Verizon projects (Verizon Visa Card & Customer Acquisition), ensuring consistency across deliverables.
Collaborated with strategy teams to craft creative briefs and implemented processes to improve efficiency and quality control.
Senior Art Director October 2018 – June 2020
Led design and creative execution supporting the multi-channel campaign launch of Verizon’s first credit card, Verizon Visa Card.
Concepted and executed campaigns for key Verizon product launches (5G Home Internet, Apple, Samsung, Google devices).
Directed productions for a Vans e-commerce photoshoot and Blue Shield of California social videos.
Managed two associate art directors
Art DirectorJuly 2017 – September 2018
Developed digital design systems to streamline Verizon comms.
Lead Art Director for Rogers, Piedmont Healthcare, and Voya.
Created a new logo for the rebrand of Keep America Beautiful.
Associate Art DirectorJuly 2016 – June 2017
Developed CRM campaigns for Verizon Wireless and Fios.
Contributed to a winning pitch for Piedmont Healthcare.
Expertise
& Interests
Design Systems, Toolkits and Guideline Development
Photo and Video Production
Campaign Concepting & Development
Typography
Print & Digital CRM
Branding
AI Generative Creative
Music & Entertainment
Food & Beverages (Hospitality & Mixology)
Sustainability
Programs
Figma
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Google Slides, Keynote, Figma Prototyping
Generative AI (Google Vertex, Gemini, Nano Banana, ChatGPT, Figma Make, Runway, Adobe Firefly and Midjourney).